public relations for beauty, wellness & lifestyle brands

LRJ is a boutique, women-owned PR agency based in NYC, specializing in beauty, wellness, and lifestyle brands. With deep roots in the industry and decades of experience working in the ever-evolving PR industry, we’ve traded the traditional agency model for a more intentional, integrated approach. From media relations to brand partnerships, affiliate support, and more— we specialize in creating custom strategy plans that fit brands’ needs.

Explore Our Services
  • Ardell Press on Nails LRJ Public Relations and Communications

    Partnering with brands to deliver impactful results

    There is more to PR than pitching. We’re here to shape, support, and see your stories through. We partner with clients to create meaningful momentum through smart, layered strategy, earned and paid media, affiliate support, brand partnerships, and standout activations.

    See what we do

  • A wooden side table with a white vase holding pink flowering branches and a beige candle, next to a cream-colored textured sofa in a room with white paneled walls and wooden flooring.

    Our Founders

    Our team is fully immersed in the beauty, wellness and lifestyle industries, and is made up of industry veterans with decades of experience working in the public relations and communications industry. 

    Meet the team behind the work

  • A branch of pink magnolia flowers with green leaves, holding a lipstick with a red cap and a tube labeled "FUNGICID" against a dark background.

    Our Work

    We work as an extension of your team—transforming your vision into a cohesive market presence that stands apart in today's crowded landscape.

    See how we bring brands to life

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